Shape Reality

Shape
Reality

We build interactive experiences across people, products & places.

Spatial Studio · San Francisco · Est. '25

White labelWeb-basedAugmented realityVirtual try-onFace trackingIris trackingEar trackingHand trackingWrist tracking3D Body trackingSegmentation

Face + ear tracking

Hand + wrist tracking

Body tracking + segmentation

No app required

Virtual try-on

Try-on, in the browser.

Makeup, eyewear, earrings, watches — anchored to real anatomy, in metric 3D, on the shopper's own phone. One tap from the product page. No app between them and the purchase.

01 — demo in capture

Face

Makeup · Eyewear · Headwear

Rendered on the face mesh

02 — demo in capture

Ear

Earrings · Earbuds

True ear anchors — lobe, helix, canal

03 — demo in capture

Wrist

Watches · Jewelry

Pilot program

Wrist try-on ships as a pilot until our tracking benchmark passes. We don't overpromise.

Body-tracked campaigns

Digital costumes, interactive AR mirrors, gesture-driven games, and apparel activations — effects anchored to real people in metric 3D.

More

Face & accessory AR

Face filters, headwear, iris effects — and true ear anchoring for earrings and earbuds, beyond the standard face mask.

More

Agency production team? We white-label →

3D Body Tracking

01

Tangle

a particle stream orbiting the torso

02

Butterflies

weaving around the body

03

Fire Wings

flame membranes on the back

04

Star Hologram

glass stars in orbit

05

Crystal

the world bends through it

06

Mirror

the room, reflected live

07

Iridescent

thin-film, always shifting

drag — R&D demonstrations, captured live in the browser, unedited

Face

01

Makeup

lips, blush, liner, shadow — rendered live

02

Earrings

true ear anchors — lobe, helix, canal

03

Oni Mask

a full face mask, tracked to the jaw

04

Headwear

a tricorn and charms, holding through motion

drag — R&D demonstrations, captured live in the browser, unedited

Powered by Reality Engine

We build the layer we render on

Our own browser-native tracking runtime for body, face, and ear effects. Your project starts from working infrastructure — not from rebuilding the camera and tracking pipeline on your budget.

Stable anchors, not landmarks

Raw pose models give you jittery dots. Our runtime turns them into metric camera-space joints and 6DoF anchors — tuned against deterministic benchmarks, so effects hold still.

Believable by default

Person occlusion, room-light estimation, and a real refraction/reflection material system. Effects pass behind people and pick up the room — they belong to the scene.

Yours to keep

On-device processing, self-hostable, no per-user platform fees. It adapts to your stack — Three.js, 8th Wall world tracking, or an existing client runtime.

How a project starts

Prototype first

Start with a 1–2 week technical prototype. If the interaction and device performance pass, continue into production. No six-figure leap of faith.

01

Prototype

A 1–2 week fixed-price technical prototype: the core interaction, on real phones, with a recorded stability report. Small commitment, real answer.

02

Production

If the prototype passes, we build the full experience: UI, capture and share, analytics, and a device QA matrix.

03

Launch & maintain

We stay on as your AR dev team — browser and device updates, performance monitoring, new effects on the same anchors. WebAR that keeps running after the campaign ships.

Selected work & R&D

Reality Engine

Browser-native 3D body, face, and ear tracking — metric camera-space joints, versioned releases, a public devlog — and the effect gallery built on it.

2026 · in-house runtime · R&D

Uncharted

A hand-pressed jigsaw with a hidden layer: solve it, scan it, and the artwork comes alive — then claim a rank on the global leaderboard.

2025 · AR-activated puzzle · shipped

Location-based hunt platform

Create, publish, and play AR scavenger hunts without code: admin console, game engine, image-target pipeline, analytics.

2026 · platform · in development

Live activations

AR mirrors, pop-ups, and camera-activated wearables for fashion shows, night markets, and street fairs across the city.

2023–25 · events · San Francisco

Have a project in mind? / Agency partnerships welcome

Shape

Field notes from the engine — monthly

Drag — it's real
evan@shapereality.comSan Francisco / Available worldwide© Shape Reality 2026

Transmission — notice harder.